The story of Love, for Health and Sustainable Fashion
Story
When I became a mother, I began to realize that even small things like a shirt or a scarf can have a profound impact on my child’s health. That’s why Mimi Organic was born—with the mission of being an organic fashion brand that prioritizes the health and well-being of families in Vietnam and around the world, created with all the dedication and care of a mother.
Mimi is not just a clothing brand—it is a commitment to daily health, woven into every fiber and every design. Each Mimi product is made from GOTS/OCS-certified organic cotton and natural fibers, with a production process that minimizes chemicals and favors plant-based dyes or natural colors. Behind it all is a dedicated collaboration with traditional craft villages, artisans, and creative communities—so that every product is not only sustainable but also carries within it a story of Vietnamese culture.
Mimi aims to redefine fashion as a choice for health care—for mothers, for babies, and for the whole family.
Each product is a story—of Safety, Culture, and Gentle Love for those very first beginnings.
Thank you for accompanying Mimi on the journey of living healthily and sustainably every day.
Mimi is my daughter's affectionate name. Since becoming a mother, I've paid close attention to the products my daughter and family use daily. My love for my little daughter Mimi motivated me to embark on a new journey with organic and natural products, and that's how Mimi Organic was born.
VISION Mimi aims to become Vietnam’s leading Organic Fashion brand for Health, pioneering the definition of fashion not merely as what you wear on the outside, but as care from the roots — starting with the skin, health, and living environment of each person. Mimi believes that fashion can heal, connect cultures, and create positive change in the community.
MISSION
- Creating products from organic fibers and natural materials, free of harmful chemicals, safe for health and environmentally friendly.
- Building a responsible business model that connects craft villages, artisans, and producers within a sustainable value chain.
- Contributing to raising community awareness about conscious consumption, protecting health, and preserving local culture through each product.
CORE VALUES
For Human Health Mimi puts health first — from materials and production processes to minimalist, safe designs.
Natural & Responsible Mimi uses organic fibers and environmentally friendly production processes while supporting sustainable livelihoods for the community.imi sử dụng sợi hữu cơ và quy trình sản xuất thân thiện với môi trường, đồng thời hỗ trợ sinh kế bền vững cho cộng đồng.
Culture and Human Connection Mimi preserves and promotes Vietnamese cultural values through each product, telling stories from craft villages and artisans to modern families.
