Story-Driven Packaging
This is where Mimi shares stories about packaging – where care, attention to detail, and love are thoughtfully wrapped and delivered to each customer.
The journey of wrapping love with care — MiMi’s story of responsible packaging.
Friendly Materials
MiMi’s packaging is made from recycled paper and entirely natural materials, applying eco-friendly green technology. Aiming for sustainable development goals, MiMi continuously optimizes every detail in packaging design — so that each product is not only visually appealing but also embodies the values of green living, sustainability, and humanity.
Pattern Image
Drawing inspiration from nature and the familiar symbols of daily Vietnamese life, MiMi embraces minimalism while honoring beauty and a heartfelt bond with the environment.
Creative Inspiration
Through every packaging design, MiMi conveys the essence of sustainable fashion intertwined with the rich beauty of Vietnamese tradition — turning each gift into not just a product, but a heartfelt expression of culture.
Explore MiMi's
MiMi’s product packaging is not merely an outer shell — it is a storytelling artwork through images.
Eco-friendly paper bags and fabric bags packaging: MiMi prioritizes the use of packaging made from paper, 100% cotton fabric, natural wood, and other biodegradable natural materials; at the same time, it encourages recycling and reusing packaging to help reduce environmental impact.
The 'Mẹ Yêu Con' gift box is inspired by the four paintings of the Four Seasons in Dong Ho folk art: Prosperity, Wealth, Humanity, and Courtesy - not only sending good wishes to the Child but also proudly telling the story of Vietnamese culture.