For Mimi, packaging is more than just an outer layer—it’s part of a commitment to conscious consumption and sustainable development. All of Mimi’s packaging is carefully selected with an emphasis on environmental friendliness. It is designed to be reusable or biodegradable, while also offering a rustic, familiar feel that reflects the brand’s dedication to health and the preservation of nature.
Packaging Features
1. Prioritising recycled and natural materials
Mimi’s standard packaging prioritises the use of recycled paper, kraft bags, easily biodegradable paper boxes, and 100% cotton fabric bags that are environmentally friendly. These materials help reduce our impact on the planet, reflecting a lifestyle choice that values community care—both for those who give and those who receive.
2. Rustic, refined, and reusable
From its natural colours to its raw, tactile feel, Mimi’s packaging embraces a minimalist yet warm aesthetic that embodies the spirit of “less but better.” Many of the bags and boxes can be reused for other purposes, such as storing personal items or keeping small belongings organised, helping to extend the product’s lifecycle.
3. Conveying a message of sustainable living
Each bag or box serves as a gentle reminder to make environmentally responsible choices. Mimi hopes to accompany customers not only through safe, organic products but also in fostering more mindful everyday consumption habits.
4. Using protective plastic bags only when necessary
In certain situations—especially during long-distance shipping or in humid weather—Mimi may need to use an additional thin plastic bag to protect the product inside. This is to ensure that the product reaches you in perfect condition. We ask for your understanding, and if possible, encourage you to reuse or dispose of the bag responsibly to help reduce environmental impact.
Mimi’s Packaging Story
Mimi’s packaging isn’t just ordinary paper; it’s part of a philosophy of sustainable living and long-term care for both human health and the planet.
Thank you to all the friends who have joined Mimi on this journey—from the fibres to the finished bag. Every choice you make, no matter how small, has the power to create a meaningful impact...
If you love things that are valuable, if you appreciate gifts made with all your heart, I hope you will accompany Mimi on this journey.